It’s tough to run a political campaign. From raising funds, to knowing that we have enough funds to run the advertising, have enough budget for travel, and miscellaneous expenses, etc. It’s very tough. And most of the time, you need to be the jack of all trades to make sure that you get things just right so that things don’t fall apart.
And after all of that, you need to make sure that your message and your enthusiasm is high at all times. Because this is what will win hearts and minds of people in your local area. Whether you’re running at a local level or the national level, this applies. You need to be amazing at all times, and look good while doing it.
And when you win, you need to make it look like it was easy for you because you were destined to win anyway.